About Us

About Snowfly

Snowfly helps organizations build stronger work environments through employee engagement, recognition, and performance incentives.

Have your employees started working from home? Looking for a better way to increase communication, engagement, and performance?

Snowfly makes it easy to launch a peer recognition and incentives system that employees actually enjoy using.

Want to learn more?
Contact us to schedule a quick discovery call.


Why Employee Engagement and Incentives Software?

We love building software — but what really drives us is helping organizations improve their workplace culture and employee motivation.

Since 1999, Snowfly has been focused on creating tools that help employees:

  • Feel motivated and appreciated
  • Take pride in their work
  • Recognize and encourage others
  • Stay engaged over the long term

A motivated and happy team leads to:

  • Higher employee satisfaction
  • Better performance
  • Improved retention

Employee satisfaction impacts both your top and bottom line. Happier employees usually means happier customers. Higher-performing employees means more of the right work gets done.

And retention? Replacing employees is expensive.

Snowfly’s mission is to help you create a recognition and incentives system that truly moves the needle — because employees love using it.


Why Snowfly Incentives Is Different

Snowfly was one of the first companies (founded in 1999) to combine incentive rewards, behavioral analysis, and gamification into one platform.

Our founder, Dr. Brooks Mitchell, studied incentives and motivation psychology — and that research became the foundation of Snowfly.

What makes Snowfly different is simple:

  • Our technology is based on real behavioral science
  • Our platform is fun and engaging
  • Employees genuinely enjoy using it
  • Incentives actually drive meaningful improvement

Many incentive programs fail because employees don’t like the software. It may look good, but it lacks the depth and experience modern teams expect.

Snowfly focuses on building tools employees want to use — supported by an onboarding team and customer success team that stays with you through adoption.


Engagement Features That Drive Results

Snowfly includes everything your team expects from a modern engagement platform:

  • Leaderboards
  • Progress bars
  • Peer and manager recognition
  • Social interaction
  • Badges
  • Gamification
  • Performance insights and trend analysis

We help you improve productivity and engagement across your entire organization.


Human Behavior Basics: Schedules of Reinforcement

Snowfly’s approach is grounded in proven motivation science. Different reinforcement schedules affect behavior in very different ways:

Continuous Reinforcement

Rewarding every behavior is the least effective approach — without a reward, motivation disappears quickly.

Fixed Interval Reinforcement

Rewards given on a set schedule (like paychecks or anniversaries) create minimal motivation.

Variable Interval Reinforcement

Random rewards can feel unpredictable and unclear — employees often don’t understand what behavior earned the reward.

Fixed Ratio Reinforcement

A highly effective model where rewards are directly tied to measurable performance outcomes.

Examples include:

  • KPI progress bars
  • Competitions
  • Threshold achievements
  • Performance-based incentives

Variable Ratio Reinforcement (“The Vegas Principle”)

The most powerful reinforcement schedule — rewards occur after repeated behaviors on an unpredictable schedule.

This is the psychology behind Snowfly’s proprietary approach to gamification:

Directed Gamification — making incentives both motivating and sustainable.