Since Snowfly’s inception in 1998, everything we have done has been founded on proven academic research. Recently, a number of studies have again confirmed what we have always known: that uncertainty in employee performance rewards is more motivational than certainty is. In other words, rewarding performance with the opportunity to play a quick game of chance as opposed to giving employees a known reward will be more effective in achieving organizational goals. If you would like to learn more, you can download An in-depth study title The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit which was recently published in the Journal of Consumer Research.