WOW, renowned expert on human behavior in the workplace, Dr. Aubrey Daniels hit the nail on the head with this “no holds barred’ email to the CEO of a very large company specializing in workforce gamification. I am in complete agreement with Dr. Daniels. Gamification based on intrinsic motivation, no matter how well intended it is, will not work! In a nutshell, intrinsic motivation, which is based on what people feel and think, cannot be specifically observed. This makes it almost impossible to effectively reward. On the other hand, extrinsic motivation, based on what people actually do, can be observed. If you can see a behavior, you can reward it. And if you can reward it, you can reinforce and change it. Remember the wisdom, “I’m not sure what you’re feeling, but I can see what you do.”
I have included the actual email below…
…I must say that the
…I am afraid that if your industry doesn’t get
As I understand, your company is a leader in gamification.
Aubrey C. Daniels